The idea of the Sun and Stars initiative originated from the Cinema for Peace project. Dedicated minds in the film industry have been campaigning successfully on topics concerning peace and the environment for many years now, by bringing together influential personalities from the economy, culture and the environmental and political sectors, thereby promoting worldwide media attention to issues concerning peace and humanity.
Cinema for Peace enjoys dedicated support by prominent representatives from the film and media industry such as Richard Gere, George Clooney, Nicole Kidman, Hilary Swank and Leonardo DiCaprio. Cinema for Peace organises a huge gala held every year in the Konzerthaus Berlin, inviting around 600 guests as part of the Berlinale film festival. The proceeds of the event are made available exclusively to not-for-profit projects.